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Bagmate by Hookit

Bagmate by Hookit is in stock again, now available in Charcoal Black  Check it out here...

Prices Slashed

We have a brand new shopping page with lots of new options and introductory specials - Check it out here...

Customer Awareness Material

Don't forget to compliment your Bagmate order with our clever Customer Awareness Material, which should always be used in conjunction with Bagmate as a deterrent to thieves and a reminder to both staff and valued customers. We also recommend educating new clientele with a friendly reminder integrated into your company welcoming salutation!

Brochure and Price List 2013

Download our 1 page Brochure to email to a friend or Print out here...


The innovative Bagmate® was inspired in 1998 when founder, Jennifer Nicoll, found herself in a London pub with nowhere to put her bag except on the sticky, beer stained floor. As she was travelling alone, security was an issue at all levels and she was driven to find a solution.

Research and Development

After returning to Australia in 2000, Jennifer was on the look out for new ideas, however it wasn't until April 2006 that the Bagmate® was developed. Jennifer gathered a team to research and design a hook that could easily be fixed under any table.

The goal was to design a functional and ergonomic hook with the following three factors in mind:




NewHerohookit021c2Women know every inch of their handbags, but what's on the outside may be more of a concern. It's not just bad restaurant food that can cause illness; sometimes what you don't know will hurt you. A handbag goes a lot of places during a day from the office, public toilets to tabletops and the floor of the car.

Research by microbiologist, Amy Karen of Nelson Labs, Salt Lake, has found that the majority of women do not stop to think about what is on the bottom of their handbags. However, setting handbags near food preparation areas is a common occurrence. The research has also shown that there are numerous harmful bacteria on the average handbag. Four out of five handbags tested positive for salmonella, with leather and vinyl handbags rating cleaner than fabric bags. These can cause eye and skin infections as well as other severe illnesses. Lifestyle factors also play a role in handbag hygiene including having children and frequenting nightclubs.

The Bagmate® hooks are designed to keep handbags bacteria and dirt free at restaurants, bars, office, toilets and home.

Read MEDIA for more related information.